top of page

Strategic Initiatives

Strategic Leadership Initiative: Developing a Comprehensive Team Guidebook with Integrated DEI Focus

As the founder and CEO of SienaBlü, I led the creation of a comprehensive Team Guidebook, a cornerstone initiative defining our organizational culture and operational framework. This guidebook went beyond traditional corporate manuals by integrating Diversity, Equity, and Inclusion (DEI) principles throughout our policies and practices. It addressed key areas such as sustainability goals, remote work policies, health and wellness initiatives, and employee development programs through a DEI lens. This project not only streamlined operations but also established SienaBlü as a leader in sustainable and inclusive practices within the beauty industry. The guidebook served as a crucial tool for aligning our team with our mission to achieve full circularity by 2050 and fostering a diverse, equitable, and inclusive work environment. Click here to download the complete Team Guidebook.

SienaBlü's comprehensive Team Guidebook cover, illustrating DEI principles, sustainability goals, and innovative practices

Development of a Sustainability Strategy

I developed the SienaBlü Sustainability Strategy, a pioneering framework that guided the company towards EcoVadis Bronze certification. This strategy involved a thorough audit of our existing practices and the establishment of ambitious sustainability targets. To drive progress, I formed a dedicated green team to lead our eco-initiatives. Our strategy focused on innovating sustainable packaging solutions, implementing waste reduction measures, and decreasing greenhouse gas emissions. The plan also aimed to enhance brand perception and promote inclusivity within the beauty industry, balancing ecological responsibility with social impact to foster sustainable business growth in a conscientious market. Click here for a detailed view of our sustainability plan, including strategies, targets, and progress.

SienaBlü Sustainability Strategy infographic: three pillars of packaging innovation, waste reduction, and emissions decrease

Optimizing Global Sourcing for Enhanced Efficiency

I led a transformative initiative to enhance our global sourcing strategies, focusing on improving supply chain efficiency and reducing costs. By forming strategic partnerships and utilizing advanced procurement technologies, we streamlined operations and created a more agile and resilient supply chain. This initiative not only boosted operational efficiency but also advanced our sustainability goals, demonstrating the effectiveness of innovative sourcing practices in a competitive business environment.

I spearheaded a transformative initiative to revolutionize our global sourcing strategies,
bottom of page